MINIMAL FASHION | 12 December 2015

H&M design award 2016

Hannah Jinkins was announced as the winner of the H&M Design Award 2016. “I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream”. Eight finalists selected from 40 of the world’s most respected design schools yesterday took part in a fashion show at The Orangery in Kensington Palace, London. Each finalist presented four looks from their graduation collections to an audience that included the jury and, for the first time, invited members of the global fashion media.

Here at MyDubio we’re big fans of the H&M design award and still really happy with some of the items we got of previous designers who launched an H&M collection. So we can’t wait to see the end result of Hannah’s collection!

I was so impressed by Hannah’s collection. It is very contemporary, with a real understanding of a woman’s body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016”, says Ann-Sofie Johansson, creative advisor of H&M.

We would’ve also loved to see the collection of contestant Gabriel Castro: gorgeous!
Unfortunately Gabriel didn’t win but it’s a name we’re keen to follow!