I just love Hotel Droog! It’s my favorite store in Amsterdam and they always manage to inspire me with their collection. After I was done shooting this store, some women passed me by on the street commenting on Hotel Droog: “O this is a store with really weird stuff inside, you can skip this one”. All I could think was: WHAT! No really, this is an amazing concept store and it is the only one that can level with Merci in Paris for example. And Merci also happens to have taken up some space till the 6th of October, so while you’re at it you can check their pop-up store as well.
For more of my favourite stores, check out the Amsterdam shopping guide.