Thinking outside the box was something I heard regularly among project groups. Everybody seemed to agree it was a necessary skill, and everybody thought they were capable of doing it. Sure, we all can think outside the box. But really really letting go of already existing ideas, ignoring social pressure and coming up with something refreshing? Well, it’s a damn hard job! Everything has already been said, and everything has already been done.
But Lotta Agaton manages to stick to her style while keeping things fresh. I remember reading somewhere that she wants her styling to be as timeless as possible, ignoring trends altogether while paying attention to her styling job. And one her latest project embodies the opposite of thinking outside the box quite literally, I love the concept! Ton sure ton styling, each color tone in its own designated little cube.
“To me, this is a way of showing how we perceive furniture depending on where and how it is presented. Today, it is almost impossible for a designer or company to launch a new piece of furniture without a well-styled image. It has become so essential that it is now a part of the designer’s creative process. A piece of furniture or a project is not complete until it has been depicted in an image. The way in which we consume images has changed greatly in recent years, primarily through social media, and this has affected how we package and sell furniture. It has also had a great influence on my work as a stylist. I believe we will become even more selective in the future and place greater importance on the composition of an image. This exhibition is my interpretation of the work of Note Design Studio, but it is also a commentary on how we consume and sell furniture today.” – source Note Design Studio